The Australian Trade and Investment Commission (Austrade) is pleased to host "Gateway to Collaboration Reception"
at the Australian National Pavilion at MEDICA 2026, bringing together senior representatives from industry, government, healthcare,
research and investment across Australia and Europe.
We are honoured to welcome Her Excellency Natasha Smith, Australian Ambassador to the Federal Republic of Germany,
who will deliver the welcome address, followed by a keynote presentation by Ian Burgess, Chief Executive Officer of the
Medical Technology Association of Australia (MTAA).
To join, request an invite, to meet Australian medical technology and digital health companies, connect with European partners, and explore opportunities for research collaboration, market access and investment. Contact: karl.boehle@austrade.gov.au
Bringing a medical technology to Europe is about far more than regulatory approval. Success depends on understanding reimbursement pathways,
market access strategies, healthcare procurement, and the priorities of different healthcare systems across the region.
Join Oleg Borisenko from MTRC, a leading consultancy specializing in market access for medical technologies, for a practical session on navigating the European landscape.
Gain insights into key market entry challenges, emerging trends, and strategies that help companies accelerate adoption and commercial success.
Whether you are preparing for European expansion or refining your market access approach, this session will provide valuable guidance and actionable takeaways.
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